HP declares war with new printing technology
Hewlett-Packard has introduced a new printing technology claimed to be scalable across the complete spectrum of printing needs while producing fast and cheap color prints.
Based on inkjet printing, the new technology, named Edgeline, keeps the printhead static and moves only the paper. The printhead covers the entire width of the paper and hence the printing gets done in one pass.
HP chose to introduce this new technology in a segment where it is not one of the leaders. The CM8060 plays in the $24b departmental printer segment. This segment is a fiercely competitive one, with Canon, Xerox, Ricoh and Konica-Minolta being the leaders, each separated by a few percentage points. (more…)
